Somewhat aloof from the optimizers and users are advertisers. In principle, against the advertiser – a search engine is pretty clear. This property relations. One side offers an advertising platform, the other places out there advertising. The price is determined either by the search engine, or at auction. Do not like the price – do not advertise. But despite the fact that this property relations, PS in any way they are not legally regulated. That is, there is no contract. Anyone can go to the page directives, and, leaving only a PO Box address , name and account details from which to transfer the money to start working with the system. That is, by law, advertisers not protected from the actions of PS. Subject monetary relations, in this case, has a bigger role than in the case of optimizers and users. In fact, any action PS, in which an advertiser has suffered damage may be cause for application to the court. But for some reason and precedent here, even in cases won by the liberal Anglo-Saxon legal system does not. This summer the airline American Airlines sued Google. The reason is the fact that the search engine in its system of contextual advertising by keywords American Airlines announcements broadcast competitors. Thus, at the request of AAdvantage (name discount programs American Airlines) are also displayed and announcements competitors. According to American Airlines, it distracts the user and takes them from the site carrier. But while the outcome of the case there is no information. But such a lawsuit, filed in 2004 by the insurance company GEICO, which Renegade Recession Made Millionaire

search engine Google was accused of illegally using the trademark, unfair competition and reducing the authority of someone else's brand, was rejected. In runet are also dissatisfied users. September 12 at a forum J. Direct's Pokhilenko Vladimir V. promised Yandex "zasandalit" claim "about the illegality of CTR and its Abolition." Judging by the office of Vladimir, his claim to Yandex had already been addressed in court. And as he promised to submit the case on appeal, it can be concluded that for the first time the court did not end in his favor. claims a reason: according to the advertiser, Yandex illegally rejected its ad content for the discrepancy. In addition, Mr Pokhilenko said that his competitors for the same request is OK, no deviation of the discrepancy is not. That is, he accused the search engines' podygryvanii "a deliberate understatement of advertisers and the positions of other advertisers. Members came to the conclusion that the author topic paranoid. And the answer Yandex was voiced by a member of Anton Popov, in comments to the topic. According to him , the advertisements do not meet the requirements for advertising materials for the following directives: "You have to at least 500 ad with the same keywords, leading to a single domain and 156 ad with the same keywords, leading to a different domain you advertised. We believe that the creation of a large number of identical announcements " . Also, the part of advertisers often have questions about CPC. But users' questions can be explained only by their lack of understanding of the principles of contextual advertising. The minimum price is 1 cent. The rest – the auction business, where do advertisers provide an estimate for a subject. But this method of pricing is practiced in almost all search engines. In general, those who try to infringe on the PC with the help of the court, for some reason believe loonies. Yes, most claim to the search engines due to poor knowledge of most search engines. And as a normal person before somewhere to escape the charges, try to find out all the details, such "pravobortsev" more experienced users (in the broadest sense of the word) scoff at. In terms of jurisdiction, PS protected not only licenses and others offer for services. PS Renegade Recession Made Millionaire I have something that no ordinary users – experienced lawyers on his back. All of these licenses and contracts since created for a reason – the search engines to the maximum, depending on the laws of the country habitat, to protect themselves against the encroachments of "quarreler." Even in the U.S., where you can win back a small fortune for just one more "evil look", accusing him of sexual harassment, yet does not add any precedent case won by the user / optimzator / reklamodaetl vs search engine. In runet, perhaps, there is only one case where user who is not satisfied with the action J. Direct, intended to apply to court for not winning the case, but for the sake of creating a precedent. Because the user has violated several rules of Yandex, statistics, advertisements in its Direct zeroed. Faced with a stone wall of legal protection of Yandex, the user still has promised to sue. And he is well aware that it is unlikely to win, "Whatever the outcome, I lose nothing. The fact that you can lose, I already lost. Do you have a chance to lose. Do you still all ahead. " In his opinion, Yandex has suffered in any case would be: 1. Yandex loses court. tarnished reputation. Setting a precedent. As a result, we can expect a wave of appeals to the court with similar claims. 2. Yandex does not lose the court. In this case, the user has promised to arrange some kind of diversion: "I just gather a base of e-mail addresses of most of those who advertises on the directives, and will send detailed instructions on how you can cheat yourself CTR. Most will be very happy. And will they all currently massively CTR twist. And torment you "handle" all CTR check. And you will have a hard money skliki return " . Only a moment of angry accusations Direct's gone more than a year , and about any litigation against Yandex is not audible. And the mass education of advertisers in cheating CTR is also not known. For some reason, the cries of unfair actions on the search engines index pages are not in real court cases do not turn.

1. Open the business at the right time in the beginning of all ideas arise by accident. Here in Canada was the only singles – LavaLife, and it was a monopoly. My site has signed up a few of my friends with the profiles of the major new dating-centers, and later became the site grow and expand. 2. Free of charge – a powerful business model I've always liked free sites. My users were told about the new free dating site to your friends – and increased my plus much more. Many people simply do not want to pay for access to the service of acquaintances. 3.  You do not need a team I have almost single-handedly created his own website. I plan to go to other markets, but I do not think I need any employees. Almost everything can be automated, except that the protection of human stupidity. 4. Not necessarily to promote yourself to the top of Offline Marketing works well, unless you expect to cover a wide range of clients. To check out Renegade Recession Made MillionaireLike most of the creators of the site, I ignore offline marketing, because it is too expensive for the owner only beginning to gain momentum resource. 5. Success depends on many factors. Success comes only as the result of many activities. Microsoft can not copy the Google technology and thereby become the largest search engine in the world. Success – is a combination of many factors, and the right ideas, implemented at the right time. 6. Timeliness is important, as well as novelty and I make changes to your site every couple of weeks, so it is not overloaded with a large number of users. A good design for me – is when there is a large number of regular users, and more each day comes new. So my main task – to make sure that the site has worked not only today, but the next day. 7. Create a unique site each quarter Google paid $ 500 million users to Adsense . Moreover, among the top 1000 sites you are not able to find any advertising Adsense. Statistically, sites with fewer users and a large EPC (Earning Per Click – pay with one click) earn more money. Create a site that's up to you no one has ever created. You win if'll be the first or even second, and after that do you pay for the service. 8. You should be demanding of myself when I go to work, I sit down and write code for an hour or two. Competitors think I will allow myself to rest, or I will force myself to sit down at the keyboard … just unimaginable how much can be done simply by typing on the keyboard. To do this business just to fight boredom. At the end of the day you just sit down and do it. Most people do not. 9. Web site design is defined by its function, but not vice versa design – is a wrapper for the function. It is needed to establish emotional contact with the user. Harmoniously embed advertising content, do not use the rubbish on the flash, make your site useful. Less rubbish can be found in this video Renegade Recession Made MillionaireAll these basic principles that everyone knows but few people they really should. There is no magic secret, but you should always test new designs, other text, layout and so on to achieve things to aspire to. You will never be completely wrong or absolutely perfect design, but testing you can always improve something. 10. First, think about monetization, and then create a website create something useful, easy to use. Consider things such as Adsense and other affiliate programs, and just explore the different possibilities of earnings. Most 2.0 companies will never earn a dime, and because they have not done so to make money. Therefore, you must first think about how to make money, and then take up the design or thinking about starting a business. 11. Do not give up on low incomes first I was a single affiliate program, but I did not do it even at $ 40 a month. Soon I added Adsense and earned him the first month for only $ 5.63. But it was enough that I decided not to overwhelm the site, and make it a good business, if enough traffic. 12. Learn what you need to know in fact I spent every spare minute reading and learning. I found out about their competitors and trying to do everything to avoid them. I refused to accept defeat and forced myself to try new things. 13. When you have traffic – try Adsense main task – to try different formats and different locations, advertising, to encourage users to click on the banner. I've spent the last two weeks, working on the optimization of earnings from each click, and so after a week of one million added to his annual income. At this stage it is hard to optimize revenue from sales, because no manufacturer can sell, and 3% of my traffic of goods. At this level no longer exists ready-made solutions monetization, and all need to invent from scratch. 14. Know the limits of its business model if I wanted to make $ 100 million a year, it would be easy: just need to make online access to my site. But to earn $ 100 million on a free resource is simply impossible due to the fact that the market is not big enough. I have already the largest player in Canada, UK and USA. But to grow from $ 10 million to $ 20 just is not realistic. 15. Always have a goal for future work if you work in an office, your goal could be to travel the world, stopping only at five-star hotels and so on. I have a desire to have a boat and earn $ 100 million a year instead of ten million. What you already are successful, does not mean that you do not need motivation for further development. 16. Success does not arise from nothing. It is created by your hands I now know that most people reading this want to start their own business. Many of them just dream about it all day, but actually do nothing. I was the same a few years ago, then finally sat down and did something, and continued to push yourself up until my business does not turn into a successful business. 17. Balance their costs with anticipated profit , in my opinion, if each user is suspended you 2-3 cents, then you have every chance to make your business profitable. If you give 10 cents per user, then you need to sell your service. This, of course, concerns a site with heavy traffic, not less than 100k unique visitors per day. In the next 2 years, we may reduce costs by 30-50%, because the prices of hardware and software continue to decline. the translator: Home of Marcus is very similar to what started as Sergey Brin and Larry Page. Marcus also found a fresh idea at the right time and right place, plus the constant work on the service. With what in the interview, I do not agree with is that it does not need a team. I think, Google would not have risen so high without a team of professionals, and the company's profit is not calculated to billions of dollars in the quarter. Although, of course, at a lonely web-entrepreneur is unlikely to find an equal to Mark. And it makes the experience of listening to his words then you want to watch him here Renegade Recession Made Millionaire